History of the Company

Historical roots of the Company stretching into Primorye, village Mihailovka just where the first store has been opened. Now we are modern, reliable, steady developing company including the chain stores “Domotehnika”, salons “Domashniy ochag” assigned specialization to high quality kitchen furniture, Conditioning equipment Department and Building Devision. At the present time the chain stores “Domotehnika” is one of the major companies in household appliances market of Primorye having common trade pattern, services level and corporate identity. The company includes 19 stores in Vladivostok, Khabarovsk, Artem, Ussuriisk, Nahodka, Partizansk, Bolshoy Kamen, Arsenev, Spassk-Dalniy, Lesozavodsk, Dalnerechensk, Dalnegorsk, Mihailovk, Kavalerovo.

In 1992 the Company proceeded to trade of food products. Traveling a long way of establishment the Company has had two directions of its own development that are food products and household appliances by 1996. Basically we placed a bet on selling quality household appliances produced by Hitachi. In June, 1996 we set up franchise store in Ussuriisk and the store in Spassk-Dalniy in July 1997 commonly named “Hitachi Elektrik Plaza”.

In period of financial and economic crisis of 1998 we took decision to extend chain stores and product range. We began to develop market of household appliances in Vladivostok. In April, 1999 we set up store located at Vilkova 9 and at Aleutskaya 11 in December 1999.

In 2000 grocery supermarket “Central” was started in Ussuriisk.

In August 2002 “Zaliv Amerika” store was started in Nahodka. In November 2002 we set up the Hall of Hi-Fi equipmewnt in the store at Aleutskaya 11 that was the most spacious and had wide array of choices.

In September 15, 2003 we changed all named of the stores to common one “DOMOTEHNIKA”. An advertising campaign was started to promote new name of the chain stores “DOMOTEHNIKA – The complete collection of household appliances”. November 25, 2003 the opening day of “Domotehnika” in trade centre “Maxim”. It was the first self-service store with the new pattern of trade.

The retail chain has been extended throughout Primorsky Kray owing to the first store opened in Arsenev in May 28, 2004 and the 4th store in Vladivostok in November 19, 2004 in trade centre “Germes”, and the grand opening of renewed store in Ussuriisk in July 3, 2004 that had spacious and convenient sales areas and up-to-date trade pattern.

2005 was the year of market power hardening for the Company. The huge campaigns was held aiming attract new customers with motto “Domotehnika” states standards”, new merchandising system was implanted, and three modern and spacious stores were set up and the rest ones were enlarged.

The Company never stop at what has been accomplished. In 2006 new stores were set up in Lesozavodsk, Ussuriisk, Nahodka, Dalnerechensk and the store in trade centre “Maxim” in Vladivostok was enlarged till magnifical area.

2007 year was equally important to the Company because “Domotehnika” opened its doors for customers in Kavalerovo and the big store was set up in Artem.

2008 was anniversary year for trade mark “DOMOTEHNIKA”. It was marked by opening of the stores in Dalnegorsk and Partizansk in the beginning of the year and in summer respectively. But the greatest win of the whole team was to exceed the border of Primorsky Kray in November, 2008. The big store of 2500 quarter meters was set up in Khabarovsk in trade centre “Bolshaya medvedica” in November 29.